Proven Performance

Client: Stryker

We created this Europe-wide campaign for Stryker that focused on their well established product’s USP as an extensively evidence-based success story that is the culmination of their many previous innovations.

The project was geared for field-based engagement and the gamification of their sales tools; it included an interactive ‘Innovations Wall’ learning tool with movable magnets and the ‘Proven Performance Dice Alley’ that linked specific product innovations to improved patient outcomes. The campaign was supported by a dINK-based iPad app, interactive PDF and a suite of sales comms.


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