We created these messaging options for Medtrade to promote their incredible ‘Celox’ product. Celox is a surgical grade haemostat that stops trauma wounds from bleeding in seconds. The product is used by the British and American military and ideally should be carried by all soldiers.
Run proposed a pragmatic, ‘no nonsense’ tone-of-voice backed up by sparse, clear design. This performed well internally, fits with the seriousness of the subject matter and completes the proposition.
Their favoured messaging was used in printed comms and on their trade stand to quickly explain the, almost unbelievably good, proposition and exactly how it works so well.